#XUALLFORONE

Introduction

In 2019, we saw an opportunity to showcase Xavier University through the eyes of the students. Rather than relying solely on traditional marketing and statistics, we wanted to capture authentic student voices and experiences that reflected daily life on campus. We created a campaign inviting students to share their stories using #XUALLFORONE, paired with a new landing page and Instagram presence to bring their experiences to life.

My Role

I collaborated closely with our Marketing and Communications team to plan and execute the campaign. I organized and directed a photoshoot to capture genuine student moments for the new website and coordinated the social media rollout to encourage participation and engagement. I also helped translate this campaign into web and digital touchpoints, ensuring the content aligned with our larger brand and enrollment goals.

The Challenge

We recognized the need for more authentic, student-driven storytelling and a way to show campus life through real voices rather than polished marketing. The goal was to create content that felt genuine, relatable, and community-driven, giving prospective students a window into daily life at Xavier. By encouraging user-generated content and amplifying student stories, we aimed to strengthen connection and engagement across social platforms in a more human and meaningful way.

Note: This project was unfortunately paused during the COVID-19 pandemic. With students off campus and university-wide budget cuts, the initiative couldn’t continue as planned. Still, the concept and creative direction were well received, and the assets we created became a valuable foundation for future storytelling and virtual engagement.

Introduction

In 2019, we saw an opportunity to showcase Xavier University through the eyes of the students. Rather than relying solely on traditional marketing and statistics, we wanted to capture authentic student voices and experiences that reflected daily life on campus. We created a campaign inviting students to share their stories using #XUALLFORONE, paired with a new landing page and Instagram presence to bring their experiences to life.

My Role

I collaborated closely with our Marketing and Communications team to plan and execute the campaign. I organized and directed a photoshoot to capture genuine student moments for the new website and coordinated the social media rollout to encourage participation and engagement. I also helped translate this campaign into web and digital touchpoints, ensuring the content aligned with our larger brand and enrollment goals.

The Challenge

We recognized the need for more authentic, student-driven storytelling and a way to show campus life through real voices rather than polished marketing. The goal was to create content that felt genuine, relatable, and community-driven, giving prospective students a window into daily life at Xavier. By encouraging user-generated content and amplifying student stories, we aimed to strengthen connection and engagement across social platforms in a more human and meaningful way.

Note: This project was unfortunately paused during the COVID-19 pandemic. With students off campus and university-wide budget cuts, the initiative couldn’t continue as planned. Still, the concept and creative direction were well received, and the assets we created became a valuable foundation for future storytelling and virtual engagement.

Introduction

In 2019, we saw an opportunity to showcase Xavier University through the eyes of the students. Rather than relying solely on traditional marketing and statistics, we wanted to capture authentic student voices and experiences that reflected daily life on campus. We created a campaign inviting students to share their stories using #XUALLFORONE, paired with a new landing page and Instagram presence to bring their experiences to life.

My Role

I collaborated closely with our Marketing and Communications team to plan and execute the campaign. I organized and directed a photoshoot to capture genuine student moments for the new website and coordinated the social media rollout to encourage participation and engagement. I also helped translate this campaign into web and digital touchpoints, ensuring the content aligned with our larger brand and enrollment goals.

The Challenge

We recognized the need for more authentic, student-driven storytelling and a way to show campus life through real voices rather than polished marketing. The goal was to create content that felt genuine, relatable, and community-driven, giving prospective students a window into daily life at Xavier. By encouraging user-generated content and amplifying student stories, we aimed to strengthen connection and engagement across social platforms in a more human and meaningful way.

Note: This project was unfortunately paused during the COVID-19 pandemic. With students off campus and university-wide budget cuts, the initiative couldn’t continue as planned. Still, the concept and creative direction were well received, and the assets we created became a valuable foundation for future storytelling and virtual engagement.